Kevin Fisher - LURE
CRAFTING THE LOOK OF MUSIC CITY WITH CREATIVE DESIGN WORK
NASHVILLE SINCE 2008
Great album art and cool artist merch are just two of the things in Kevin Fisher’s design wheelhouse. The Dayton, Ohio native made his way to Music City in 2008, and has been shaping the city’s style ever since.
Nashville wasn’t always on Kevin’s radar. But while living in Tallahassee, Florida, he met someone who suggested he consider it given his interest in the music industry. “She wrote my letter of recommendation and introduced me to my first internship, which was a band out of Warner Brothers. That was it,” he says. He attended Belmont’s Music Business program. “I found about the program in May, applied in June, got accepted in July, and moved here in August.”
Almost immediately, he began working in design, on projects like album art for artists. With his new company Lure, he continues the creative designs he’s been perfecting over the past few years on a larger scale.
“It was something that I’ve been wanting to do for a few years now,” he says of launching the company. “I have been freelancing since about the time that I moved here and I wanted to do something that was a little more substantial, something that I could turn into something outside of myself.” For Kevin, being able to share opportunities serves as strong motivation. “I want to be giving opportunities to people who are where I was back then,” he says.
Kevin’s design work blends directly with his Music Business roots. For one client, he creates the design for plaques given to artists when their album goes gold or platinum or when a song goes #1. He also designs album art, and his designs have been found on merchandise for artists and for companies like Whiskey Jam.
There can be challenges with running your own ship – distraction, hesitation, the uncertainty of knowing what to pursue next – but Kevin stays motivated by the unique challenge of each project he’s given.
“I think the opportunity to be creative is what keeps me going,” he says, “to be something bigger than what I can be by myself. Help people with graphics that are captivating. That’s where the name came from: something that catches your eye and lures them in.”