FINDING THE HEARTBEAT OF EACH BUSINESS
NASHVILLE SINCE 2012
Amber Brannon moved to Nashville in 2012 to pursue a career in branding. In the process, she found her calling to lead a creative agency of her own.
Amber first began her journey in branding in school, where she studied advertising design in Dayton, Ohio. Her post-grad job with a branding agency led her to Nashville, where she spent the next few years working at various agencies. “I’ve learned so much,” she says. “I was a bit of a job jumper, but I think it was because I never found that right fit. It’s just that I was called to be an entrepreneur.”
In September of last year, Amber took the leap, launching her own branding agency called Copperheart Creative.
One meeting in particular, at her former agency, inspired her to make the jump. She was meeting with a jewelry company and the owner wasn’t interested in the spotlight, something Amber felt a misstep. The owner, a single mother who had built the business to provide to her kids, had an incredibly relatable story. The meeting was tearful and raw, and the two shared a powerful conversation. “We were able to connect on a whole new level,” Amber recalls. “Now we say when we meet with people we find the heartbeat of their business. You can brand anybody. But it is really the person finding their passion and their why and the heartbeat of their business.”
Starting Copperheart has allowed Amber to be selective with her clients, working with businesses she believes in and is excited about the people and the story they can tell. It’s brought her a versatile roster – in a given day, she’ll work on anything from a barbecue sauce to a brewery to a realty office. “That freedom is driving me even more now,” she says. “Not necessarily into a niche for types of businesses but the type of people we work with.”
It hasn’t always been easy. “I think the hardest part was the growing pains, and I’m still in that,” she says, “and not running yourself into the ground.” And there’s the doubt that comes with comparing yourself to others around you. But at the end of the day, Amber is motivated by people. She lights up when she talks about the conversations she’s had with clients about why they started their business or how she wants to help her team reach their goals and support their families. “We can be a community together,” she says of her team, “and do bigger projects together than we could ever do ourselves.”
“Just people,” she says of what keeps her excited each day. “Making their visions come to life.”
Check out their website here.
Follow them @copperheartcreative