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Meet the people behind the Dome Headwear Co. experience.  


jeff whitaker, founder

I love our DOME family.  Since Chris & I founded DOME years ago, we've always wanted to sell a product we actually like to people we actually like, while working with a talented team that…we actually love. I am so passionate about DOME, but I have had to learn to pull back the reigns at times so that I can be better at my much more important job at home.  My goal is to find the balance required to be amazing at my job with our incredible team, and present at home with the family I love.  

Favorite STYLE: I love our new P3 cap.  Nobody else offers a 100% custom cap that also has a custom laser-cut design.  We spent over a year getting this developed and couldn't be more excited to introduce it to our customers.

Favorite food: If I had to choose my last meal on earth, it'd be Lasagna Hamburger Helper.  

Perseverance & Spirit have done wonders through the ages.
— George Washington


chris hetland, founder

My favorite part of DOME would have to be the people, both inside and outside of our office.  We have an incredible team, awesome partners and a happy, growing client base.  I take tremendous pride in that everyday and that’s my drive to DO BETTER. That mindset is a constant motivator. Let’s be great today but how are we always better tomorrow. DOME has continued to teach me to persevere and adapt, and my relentless enthusiasm will keep me doing better.

Favorite STYLE: My Go-To lid is our Style IV vintage trucker with a Versa Visor…Business in the front, party in the back so it’s acceptable for all occasions and right out of the box it fits better than your favorite pair of Levi’s.

Favorite Movie (depending on my mood): Office Space, Shawshank Redemption or Fight Club.

Work so hard that one day your signature becomes an autograph.


Phuoc Huynh, The Creative

I enjoy so much about my DOME life, but one thing that tends to keep me growing is the problem solving aspect, as it continues to push me to find better techniques and refine the workflow. I embrace our DO BETTER philosophy in all aspects of work and home life, and consider myself a super hard working guy. Outside of my creative hat craft, I enjoy playing video games and browsing Amazon.

Favorite movie: Can't pick. It's between The Thing (1982) and Predator (1987)

Favorite STYLE:  Style II. Simple. Classic. It never goes out of style.

The best time to plant a tree was 20 years ago. The second best time is now.
— Chinese proverb

Katrin Casey, brand EXPERIENCE

I have been privileged to call DOME one of my most proud success stories, and have loved being a part of commencing, advising and growing this brand and company since inception.  This rather magical journey began over a cup of coffee when Jeff was still sorting out how to bring a unique hat company to life and I was challenged with helping him get there. Nearly a decade later, he is a passionate visionary and leader that now thinks like a marketer, preserves the integrity of the DOME brand in every business decision, and always looks to DO BETTER.  I continue to thrive on the opportunity to be a part of such an awesome team with limitless opportunity. 

Favorite Food: yes.

The only thing we can do is play on the one string we have, and that is our attitude... I am convinced that life is 10% what happens to me and 90% how I react to it.
— Swindoll


alan swanson, Business development

Born and raised in the Sunshine State, I call the wonderful city of St. Augustine my home.  After graduating from Flagler College, I spent nearly 10 years in corporate cellular sales, overlapping somewhat with fitness training/sales.  A friend's referral lead me to explore an opportunity withDome Headwear Co., a fairly new yet rapidly growing company based in Jacksonville Beach, FL.  Since joining the team in March of 2015, I’ve enjoyed working with local to national business and lifestyle brands.  Bringing my clients' visions and brands to life has quickly become a passion.  I love collaborating with creative minds while going the extra mile to provide tailored solutions through our vast products and services. Outside of DOME, I also enjoy music, technology, movies, the outdoors, going to the beach on weekends and maintaining an active lifestyle.



I grew up in upstate New York, and have been in Nashville since 2005. My favorite part of working with DOME is getting to see the excitement from people when they get their hats in, and knowing they got a great product for their business or brand. I take pride in exceptional customer service for my clients. I also love to cook, so typically if I have some time I’ll be trying to concoct up something new and different.  In my spare time, my wife and I are busy raising our newborn daughter. 

Favorite food: Anything with an Asian Influence

Favorite STYLE: The trucker. I’m a relaxed style type of guy.  I work a lot with lifestyle brands, and that’s right in my wheelhouse.  Flanel shirt, cool hat with simple design, jeans, done.

Success isn’t a result of spontaneous combustion, you must set yourself on fire.
— Arnlold H. Glasgow

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I am the creative director and owner of Lure, LLC and support the DOME creative coming out of Nashville.  My favorite part of working with DOME is the diversity of projects.  We see everyone from musicians to sports teams, and I am always perfecting my ability to view designs by material rather than just shape or composition. I love music, travel and fresh air.  I am one of four brothers and my parents own a farm just outside of Nashville. 

Favorite color: Blue

Favorite food: Chuy’s creamy jalapeño sauce, Nashville Hot Chicken, or just about anything Italian.

Favorite STYLE:  I’m a classic kind of guy.  Anything with a comfortable feel and a curved bill.  My personal Dome hats are the Style II, and I love them!

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.
— Michael Jordan


JEN BURNHAM - INSIDE SALES & business development

I pride myself on my customer service rule number one, treat everyone the way you want to be treated.  I would like to think I serve customers whether it is in person, on the phone or via email that a smile and understanding comes thru in every conversation.  I love the DOME atmosphere.  Its never heavy, just casual, fun, and it really helps you preform your job more efficient when you are not under stress.  Our DO BETTER motto can be used anywhere, anytime.  To me it means give just a bit more of your best self.  

Favorite movie: Tommy Boy.

Favorite STYLE: I like the trucker with mesh back, its very breathable!